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I love humans enough to not care what they think about me.

I love humans enough to not care what they think about me.

Wanna know how you’re really doing? Ask.

Asking for feedback is tough. Asking for feedback AND doing something with it is even tougher. Asking for feedback, doing something with it, and growing from it – that’s how you become the best at what you do.

In my career, I’ve read more bullshit testimonials than I want to count – and I can spot them right away. I’ve even had clients try to send me fake testimonials to add to their websites, which has made me waggle my finger and make them get real ones. Most testimonials are too consistent because they’re written by one person. They’re written in the same voice – the voice of the person who wants people to believe someone said those words about them. Is there a templated database of crappy testimonials somewhere for people who don’t want to ask their clients for real feedback?

While I’ve been building my programs, especially SPEAK With Confidence, I wanted to know what we were doing well and what we needed to do better. Sometimes I got a lot of helpful answers – other times I got back information that would only help that one person. Either way, I’ve learned I can’t take any of it personally – it’s business – and the only way we’re going to get better. It’s also the safest place for me to get real feedback in my business.

In reality, I only want to hear the good or bad constructive feedback that will make the program better. It’s usually worded like this: “More of this because _____. Less of this because ______.” We’ve taken ALL of it into consideration as we’ve built this incredible program – even if we haven’t implemented all of it. It’s the reason I KNOW this retreat is the best of its kind.

The most unhelpful feedback I’ve ever received was from an audience about my speaking. I learned quickly that getting feedback from an audience can be torturous if you take any of it personally – good or bad. They can give you the highest praise and make you feel like a rockstar who never needs to change. And they can judge you and tear you down for even showing up and opening your mouth.

You see, audiences are tough. Some humans sit there thinking: “I could do better” or “How did she get asked to speak about this & I didn’t?” or “He’s dressed like an idiot.” or “This is the biggest waste of my time.” Other humans are enthralled with you. They’re taking notes, nodding, listening intently – excited you showed up to speak directly to them.

The first set makes up about 10% of the audience. These humans will never share their name, but are happy to to tell you exactly how they feel with ZERO constructive feedback. It ends up coming out in generalizations about the entire audience or just that you suck.

The second set makes up about 90% of the audience. They will RAVE about you. They’ll sign up for your newsletter and engage with you on social media. They’ll come up to you afterward and give you a hug. They’ll remind you of why you do what you do.

The problem with being human is that we read the 10% and let it eat us alive. We sit with those remarks as if our own mother said them to our faces. We forget that 90% of people loved us – because the negativity creates a black cloud over the positivity. And guess what? You can’t blame them for being mean – they can’t help it. They weren’t taught how to give constructive feedback AND they aren’t the ones on stage doing what you do. You have to blame yourself for focusing on that shit. For letting it eat you apart.

While I was on my most recent vacation, I sat under a cloud of negative energy for a whole day. It was a cloud I believed someone else put over me. Until I journaled about it and gnawed on it for awhile and came to the realization that I don’t have to care what other people think of me – because I care about people.

So, I wrote a phrase that will stay with me from now on. I’m even going to write it next to my desk so I can’t forget it.

I love humans enough to not care what they think about me.

I care SO much about what I do – and I love people enough to share it with them. I know I’m meant to do this so much that I can’t care what they think of me. I say things people don’t like to hear – and I do it on purpose. Some people in my audiences don’t have the space to listen. Maybe it’s not their time to hear what I have to say. That’s 100% ok. They don’t have to. But I love them enough to not care what they think of me or my message. I love them enough to say what needs to be said.

I care so much about what I do because I KNOW it gives humans the ability to become who they are meant to become. And I have to do it without apology. Thankfully, I have a space that I’ve created for real feedback that I can review any time I want – to remind me of my impact. And the impact of my Crew. All the negativity falls away and I start cry-laughing when I watch their beautiful faces.

While we’re hosting our SPEAK With Confidence retreat, we ask our Rockstars to do on-the-spot Confessionals. Little video clips of them telling us how the retreat process is going. Some start recording them before we even start the retreat and others record them after they’ve gotten home. Some record one every day, others give us just one. What I love about these videos is that I get a glimpse into how someone is feeling throughout the retreat. It gives me real-time feedback that I can review when we’re done. They give us their in-the-moment feelings, thoughts, fears, excitement, and wins.

It’s such a delight that I put them on YouTube in a playlist for you to watch. They’re my favorite form of testimonial – and they’re 100% real.

Sometimes I wish I could get these kinds of testimonials from my audiences while I’m speaking or even from those haters who finally hit the epiphany moment years later. Because I DO get little notes from people 2 to 5 years later saying that one of my talks affected them deeply and that they finally got to a place in their lives to share what happened. THAT is why I have to love people enough not to care what they think. Because I have to keep saying what needs to be said.

Now, it’s your turn to ask. To get REAL testimonials. To get REAL feedback.

ASK YOUR CLIENTS

Send a survey to your clients – anyone who gives you money to do what you do.

  1. What do we do well?
  2. What could we do better?
  3. On a scale of 1-10, how likely are you to refer us?

ASK YOUR TEAM

This one is even harder for most companies and personal brands. Send the same survey to your team – anyone who gives you their time (executives, employees, contractors, vendors, interns, and volunteers).

  1. What do we do well?
  2. What could we do better?
  3. On a scale of 1-10, how likely are you to refer us?


When you get the feedback from both sets,
do the following:

  1. Delete all non-constructive feedback immediately. (Have someone else do this for you before you read it if you don’t think you can handle it.)
  2. Look at what you do well and ask yourself if it’s what you want to be known for doing well. If it’s not what you want to be known for doing well, create a plan to change it. If it is, focus on it and keep doing it well.
  3. Look at what they said you could do better and ask yourself if it would really be good for your company to do it better – or if it’s actually a blessing that you’re not good at it. Then make a plan for only making the things better that MUST be better.
  4. Look at the average number on the scale of 1-10 and figure out what you can do to keep it between a 9-10. If it’s really low, go to the “What could we do better?” answers and start fixing things.

Then post the goodness in THEIR words on your website, your social media, and your proposals. If you want to keep growing as a business or personal brand, you’ll send out this survey every 3-6 months to your clients and your team. Keep asking, keep growing.

  • PUBLIC SPEAKING: If you want a safe place to get constructive feedback as a speaker, come join us for the yearly SPEAK With Confidence retreat.
  • CORPORATE TRAINING: If you want a safe place for your team to give each other constructive feedback, bring us in to rock your team with a corporate training.
  • JOIN THE CLUB: If you want to be really vulnerable, share what you found out about your business or personal brand in the Kickass Humans Club. It’s a safe space for you to share yourself with the world.

I love you enough to not care what you think about me. AND I am so excited to share my world with you.
xoxo

When was the last time you looked?

When was the last time you looked?

“Stand silently in front of your partner and just look them in the eyes.”

Everyone in the room starts fidgeting. Someone starts laughing. A tear rolls down the cheek of a woman trying to hold in her emotions. A few glance at me as if to say “are you sure?”

As they stare at each other getting more uncomfortable, the energy starts shifting. Someone reaches out and touches the arm of the person in front of them as they start crying silently. All of them strangers. Connecting in a way they’ve never connected before. Staring – without words.

I walk them through a series of thoughts and wishes – hard stuff, easy stuff. When they’re done, I ask them to thank the person in front of them for sharing in their experience. Everyone’s hugging and crying and laughing – with a human who was a stranger just two minutes before. It’s only been two minutes and it feels like it’s been an eternity. They didn’t touch or speak or share anything else – they gave each other space and just looked.

 

No matter where in the world I do this, everyone says how much they hated feeling uncomfortable, and yet were so glad they did it. Most want to take it back to the office and freak out their coworkers. The Norwegians were my favorite – all of them holding up their steely cultural boundaries as they began and breaking them down quickly over the course of two minutes. Two guys approached me afterward & said, “I really like this guy! We’re going to be friends now & grab beers after this.” Another woman said, “I realized I haven’t looked at my husband in a really long time. I’m going to go home and really look at him.”

Communication isn’t just about the words we say. Leadership is not just about how persuasive we are. The conversations we’re having on a daily basis aren’t just made up of sentences. Yes, it matters what we say, but it also matters who we are and how we approach others. Just standing in front of another human being staring at them reminds us that we’re all connected on a deeper level than we realize.

Some call it energy. Others call it aura. I like to call it human-to-human connection.

“Invisible threads are the strongest ties.”  –  Friedrich Nietzsche

We’re all connected to each other. We’re all the same and different at the same time. We get hurt and feel pain. We feel sadness and cry. We hid in our shame. We get scared by our fears. We fall in love and get butterflies. We laugh out loud and feel joy. We choose how we want to feel on a daily basis – and yet, most of us are so stuck in our own “stuff” that we forget to notice how others are feeling. We’re so entrenched in our own shit that we end up closing off the space for others to share.

When we really ask, “How are you?” and use “active listening” skills, we hear more than the typical “good.” When we ask why and then look the person in the eye, we may get deeper answers. When we just give space for the other person to share – even if they need a moment – we connect on a level that’s uncomfortable for most. We connect in a way that allows each of us not to feel so alone.

“We are like islands in the sea, separate on the surface but connected in the deep.” – William James

At your last networking event, if I asked you to tell me about the most interesting person in the room, you’d most likely choose someone who asked questions and listened – NOT the person who talked about themselves the most. That’s because we all want to be that person – the person who asks insightful questions and listens. Yet, how often do we practice this?

Giving another person the space to share – even if they can’t find the words – that’s powerful. Asking questions that go deeper than the surface – that’s potent. Truly listening to what’s going on – that’s alluring.

 

TRY THIS: In your next conversation with your spouse, kids, coworkers, friends, new acquaintance – notice where your eyes are focused. Are you looking at their eyes? Are you studying the lines in their face or their earrings or their hair? Are you looking off in the distance? Are you gathering your words by looking around? Are you uncomfortable staring at them? Or uncomfortable with them staring at you?

Why?

Why are you uncomfortable? Why are you disconnecting? Why aren’t you listening? What are you thinking about? Get to the bottom of it and then figure out what you need to do to connect deeper.

Want an exercise that will help before you try to really look at someone else? It’ll be uncomfortable. Brace yourself.

Let’s start with looking at you. And I mean REALLY looking at you. It all begins with you – and if you’re having a tough time with others, go deep into yourself and find out why this is.

LOOKING EXERCISE:
Take a long look at yourself in the mirror. Stare into your own eyes & ask yourself these 3 questions.
1. What causes me stress?
2. When do I feel joy?
3. What needs to go?

Listen to yourself when you answer & then ask “why?”
See what comes up. When we’re being true to ourselves, we can be true with the world.

Take some time to journal the answers and then jump into the kickasshumansclub.com to share them. Open up a little, be vulnerable – let’s connect on a deeper level.

xoxo

Are you brave enough?

Are you brave enough?

“You know, sometimes all you need is 20 seconds of insane courage, just literally 20 seconds of embarrassing bravery, and I promise you something great will come of it.” – Benjamin Mee, We Bought a Zoo

If you asked me to picture a female powerhouse, I picture PJ. PJ is a fierce horse-trainer married to one of the most prestigious chiropractors in the US. She was brought up by a strong woman and has raised her own strong daughter. She has style, sensibility, and a drive like no other. There’s a reason she runs her husband’s practice – no one else could do it with the patience and ease she can.

She walked into our last SPEAK With Confidence with a gorgeous chip on her shoulder. Her hair was pulled severely back into a rider’s ponytail with her knee-high boots & sharp gaze. She was ready, yet, at the same time, not willing to go where she needed to go.

After her first full day, I found her sitting in a dark corner almost in tears. She was struggling with what to say. She felt in her soul that she was about to hit something, but couldn’t figure out what it was. I asked what she was wanting to say and she blathered on about putting on blinders and just doing what needed to be done. From caring for her dying mother to running her husband’s busy practice, she just did the thing. When she was done, I looked her in the eye and said “would you tell your daughter to put blinders on and do what needs to be done?” Incredulously: “NO!” “Then WHY would you get on a stage and say that?”

I told her to write down what was standing in her way. She did and looked up to say, “Me!” Nah… that was a cop-out for the woman who put herself last. There was something bigger in her way.

Next, I told her to go for a walk. She did – and she shouted at the sky, at God, and at the Universe asking for an answer. When she was done and thoroughly frustrated, she walked back into the venue on the verge of more tears. My Momma Julie stepped in front of her and asked if she was ok. She didn’t say a word out loud and just stared.

Without hesitating, my mom told her a story about how her own step-father told her – the day after she married my dad – that she would never amount to anything. My mom spent the next 40 years proving him wrong. All that energy going into someone who would die without ever knowing how much he hurt her.

In that moment, PJ saw exactly what was in her way. Mrs. Wells stepped in front of her and said, “You’ll never do anything with your life.”

You see, when PJ was in grade school, she was asked by her teacher, Mrs. Wells, to read in front of class. PJ had a tough time reading (like some kids do) and was told she wasn’t enough. This invisible barrier stood between her and what she wanted for over four decades without PJ realizing where it came from.

UNTIL THAT DAY!

That day, she picked up tiny Mrs. Wells (in her ugly shoes) and moved her out of her way. PJ hadn’t been standing in her own way. She’d been telling herself a story that someone else told her – one that wasn’t true. Someone who didn’t matter to her. That story stuck with her and shaped who she became. She was grateful for her fierce drive to prove her wrong, yet sad to realize that she didn’t have to push so hard. Now this story has no weight. PJ CHOSE to remove it from her reality.

She walked out of SPEAK With Confidence with a softer outlook on life. No more blinders. No more severe ponytail. No more chip. She had stepped fully into the fierce powerhouse role with a softened heart and a gentle touch. PJ was finally here to show up & show off for the world. These photos below – they’re proof that the woman who walked in wasn’t the same as the one who walked back out into the world.

photos by Mary Gardella

If I asked you what was standing in your way right now, could you identify it? Maybe you’re like PJ & you think it’s you, until the right person reminds you of something you’ve pushed down for so long.

For a lot of us, the biggest thing that stands in our way is imposter syndrome.

IMPOSTER SYNDROME is a psychological term referring to a pattern of behavior where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.

In simple terms, imposter syndrome is the thing that keeps you from saying things because someone else in the room knows more about that thing than you. And it’s all in your head.

Imposter syndrome can stem from a sentence that cut us to our core in our formative years, or the real belief that we’re not good enough. It could be our nature or the nurturing we received. It could be that we just don’t trust ourselves. Or that we’re terrified of being wrong.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. …And as we let our own light shine, we unconsciously give other people permission to do the same.” – Marianne Williamson

You have something to say & if you don’t move whatever’s in your way, you’ll never make the impact you’re put here to make. You are powerful beyond your wildest imagination. It’s all within you right now. All it takes is a little bit of courage to take the next step and find your confidence.

When our lights are shining bright, we stand out. Which can be SUCH a scary thing for those of us who love to live in the shadows. And yet our light shines in the darkness where others have been hiding – worried they’ll be exposed as frauds.

“You are one decision away from a totally different life.” – Mark Batterson

What if I told you that THIS was your moment? Well, it is. THIS – RIGHT HERE – is your moment. If you’re reading this right now, say that out loud “THIS IS MY MOMENT.”

 

Make the decision to come play with us at a live event. Don’t be what’s stopping you.You have a light to shine.

Step up, be brave – I can’t wait to see you shining.
xoxo

 

 

You’re amazing – you courageous leader, you.

You’re amazing – you courageous leader, you.

When we show up for ourselves, we show up for others.

When I was 24, I had a boss who changed who I would become as a leader. She was unlike any human being I had ever met.

When I walked into Talis’s office in my interview suit, I saw a glint of magic in her eye and knew I had to work for her. It was a Fortune 500 recruiting firm and they were bringing in a new kind of recruiter. I was in their first 10 hires. It was an entrepreneurial group of us all over the country who got a chance to create our own program together. The only problem: corporate REALLY liked to micromanage us – they liked to stick their pudgy fingers in our business & make it harder to make commission. Talis wasn’t interested in letting them.

Talis bled green – the color of the firm. She had started as a temp and worked her way up to District Director by the time I met her. She lived and breathed the company with more emails flooding her inbox than the entire district combined. She worked day in and day out – and yet, she showed me what balance looked like. She had learned early on that her team watched her every move and emulated her. She worked hard, but didn’t want her team to think they had to work long hours. So, she came into the office when it opened and left when it closed – and expected the same from us. The company cut their budget one year, including some holidays, so she secretly let everyone take their birthday off to make up for it – and kept that even after budgets were reinstated.

I was having a terrible day one day and told Talis I needed to call my mom. It wasn’t something I did at work, but crying at my desk was definitely not on my to-do list. Afterward, she popped her head in & asked how it went. I told her my mom had made me laugh by singing me a cheer based on BE AGGRESSIVE. She had substituted the words YOU’RE AMAZING singing “You’re amazing! You are amazing! A-M-A-Z-I-N-G AMAZING AMAZING!” From that point forward, every time I needed a little motivation, Talis would sing it to me (and still sends me notes on Facebook with that 15 years later.)

Talis would take time away from her piles of emails to remind us we were loved and that she believed in us by sending us Powerpoint slides she put together with gifs. She left us print-outs of her creations on our desks and remembered to celebrate our wins with us. She was 100% authentic and valued her team. She even hosted the annual district Christmas party at her house every year.

Talis is a leader of leaders. She set us up for success and gave us every tool we could need while never asking anything from us. And we showed up for her. She won awards because of her team and continues to work there to this day.

Of the many things I learned from Talis, the biggest was to maintain a courageous, yet humble confidence. She believed in herself and her team. She worked her tail off for us and we worked our tails off for her. She never took credit for anything we did & sang our praises to her leadership team – even when she was the one who did something amazing. She knew we were a reflection of her. She was (and still is) a force to be reckoned with, and yet gave the best hugs when they were needed.

Courageously humble confidence = leadership.

Today I googled “qualities of a leader” and found 177 MILLION results. After perusing a bunch of the articles, I found that almost everyone has a different way of describing leaders, yet they’re all the same. Continued growth, a vision, a plan, empathy, and being a good listener.

When most of us think of a leader, we think of the boss. The person above us at work. The person running the company. And much of the time, those people aren’t always the best role models for leadership. We hear more horror stories about bosses than good ones. Have you seen the movie Bad Bosses? That isn’t a movie because someone just thought it would be funny – it’s reality for lots of people.

Bosses climb the ladder of a company, while leaders spend the time working on themselves. They become the person their team needs as a leader. They show up for themselves so they can show up for their team.

YOU can be a great leader. You may be a leader already – and yet you feel like you’re missing something. You don’t have to have the vision or the plan for the organization to be a leader. You DO have to be willing to be courageous, humble, and confident.

“Becoming a leader is synonymous with becoming yourself. It is precisely that simple and it is also that difficult.” – Warren Bennis

When Sarai & I were working out how we wanted to bring our SPEAK With Confidence course to the corporate sector, we went back to The DISH Method. We looked at the DATA, our IMPACT, the STORIES, and the HUMANS. Every road kept bringing us back to leadership. The data showed there were plenty of executive coaches and leadership training programs, yet the presentation training and personal development training were separated. We looked back at the testimonials of our corporate Rockstars to see the real impact & the stories they told us on what they were getting out of the experience so we could shine more light on our purpose in that space.

One corporate Rockstar told me that as much as she was learning speaking at SPEAK With Confidence, she was really learning how to show up and show off for herself so she could have the confidence to teach her company. She was teaching core values internally to her organization and wanted to make sure it was compelling enough for them to implement across the board. She went back and pitched – and got the go-ahead to implement it all.

Another corporate Rockstar almost didn’t end up coming. She called that week and said she was overwhelmed and unprepared. She didn’t care about writing the talk as much as she didn’t want to embarrass herself presenting. Her boss had told her numerous times that she had to stop looking like his secretary and more like a leader. She got on stage the final day and gave us the most compelling speech about how she deserved to be his second in command. We were blown away by how much she had physically changed in 3 days because she was ready to show up and show off.

A returning Rockstar (she’d come three times!) told us she had a conversation with a leader she really looks up to about her presentations and the woman looked at her incredulously and said, “what took you so long?” She had been watching this particular Rockstar get on stages and was impressed by how far she had come with her confidence and presence since coming to SPEAK With Confidence.

Every Rockstar took tons from the speaker training, yet each & every one of them walked away with the confidence they needed to ask for what they wanted. It was almost impossible to describe how different they were – even physically – by the end. Some were almost unrecognizable. It was exactly what they needed to succeed in life and in their work.

Laughing at a workshop

Once we knew we had SPEAK With Confidence rolling on a solid process, it was time to do something for those who do presentations on the daily. Those humans who sat in uninspiring cubicles and were asked to give inspiring pitches to their board of directors or leadership team. Those humans who wanted to move up in their companies by making more money as salespeople or taking care of their clients as project managers. Those humans who were asked to give a sponsorship talk at an event and just hoped they could be interesting enough to keep the audiences attention.

When we got to the end of The DISH Method steps, the final (and my favorite step) is HUMAN. We had to know exactly who we wanted in this program. It wasn’t just anyone, it was the leaders of the future. The leaders who wanted to be better leaders and wanted to show up for their teams in ways they’d never dreamed of. The kickass humans who wanted to create more kickass humans. The courageous leaders who were ready to take on the humble confidence they needed by taking one big step with us.

So, we took everything we loved about SPEAK With Confidence when it came to pitching & presenting along with all the personal development stuff and married it with a corporate theme. That’s how we created Rock Your Pitch.

“It takes courage to grow up and become who you really are.” – ee cummings

Melanie Spring Productions has created a place for you to show up and show off so you can lead with that courageously humble confidence Talis had. The kind that people won’t be able to describe as much as they’ll want to emulate.

Great leaders have two things in common: presence & courage. Rock Your Pitch Retreat is a 2-day live pitch training to craft a presentation that convinces and inspires others to give you what you want – with presence and courage.

Listening in at a workshop

Before you get to the live in-person event, you get 4 weeks of group calls, a printed workbook delivered directly to your door, and a community of rockstars to start you off on the right foot. When you arrive, you get to bring your friends for some pre-event inspiration at a happy hour where I’ll be giving a talk about why this is so important. Then we kick off the next two days with breakfast, courageous activities, and more new friends than you will ever be able to handle.

By the end of your time with us, you’ll go back to work a a better leader. It’s not just another conference. It’s not just another workshop. It’s not something you can come to and walk away the same. You’ll have a light shining from the inside out. The courageously humble confidence you need to get everything you ask for and to lead the leaders on your team.

It’s time to be YOU. The YOU you’ve been waiting to become. The YOU you really are. The leader you’ve been looking for. It’s time to show up for yourself so you can show up for others. If you’ve been waiting for something like this, this is your sign.

Grab your spot at irockmypitch.com
(or send me a note with your questions so we can make sure it’s a great fit for you)

I can’t wait to see you leading with confidence.
xoxo

 

 

 

You’re A Banker?! No Way!

You’re A Banker?! No Way!

“You have to be very mindful of what you’re trying to accomplish at the end of the day.” – Jenny Shtipelman

Last week we held our SPEAK With Confidence October Accelerator in beautiful Fort Collins, Colorado. The week was busy, jam-packed with great Rockstars, Trainers, and Experts. During our 3-day retreat we were able to write talks, laugh, cry, eat so much delicious food and hold space for each other like we never have before at any other SPEAK With Confidence. If you’re feeling FOMO – don’t stress. The April SPEAK With Confidence Accelerator is ready for you & already starting to fill up! Go check it out.

Now that we’re done with all that for this moment, let’s get back to PODCASTING!!!!

Join me in a confetti party for the return of the Adventures of Branding podcast while I introduce you to my dear friend, Jenny Shtipelman.

Jenny is Senior Vice President at Eagle Bank, a powerhouse career woman with super savvy financial advice, and a closet that truly does redefine what a banker’s closet looks like. “Jenny From The Bank” is a kickass human with a personal brand that’s totally her own and stretches beyond her industry or position. If you didn’t think you could let your personal brand shine because you work in a corporate environment, this will challenge you to reconsider.

Listen to the podcast here:

Want to find out more about defining your personal brand? Listen to the SPEAK With Confidence podcast series’ Chapter 2: Define Your Brand (your friends might know it better) to find out how to get a personal brand that rocks as much as you do.

If hearing Jenny’s super useful tips about creating a team to help you build your dream business and reach your financial goals inspired you to learn more, listen to Give Me 1 Hour, I’ll Give You 9 Years. I share lots of nuggets of information I’ve learned the hard way over the last 9 years about building a business.*

*No coffee required


CONNECT WITH HER: 

Join the Kickass Humans Club

In her words: Jenny is assertive, humorous, badass, traveler, lover of all foods and experiences.

Facebook: Jenny Shtipelman
Twitter: @BetterBankCoach
Instagram: Jenshtipelman
LinkedIn: Jenny Shtipelman


 

Find out more: http://brandventurespodcast.com
Subscribe on SoundCloud: https://soundcloud.com/brandventures 
Kickass Humans Club: http://kickasshumansclub.com

How Do You Share Your Value?

How Do You Share Your Value?

If you already read my blog post The Value of Your Proposition – then the fact that you need a value proposition is not new news to you. But don’t skip this week’s episode just yet. I have more nuggets of information hidden inside. And if I just lost you by using the words value proposition – then you DEFINITELY won’t want to skip this week’s podcast episode. Your value proposition is how you show your customers and clients why you’re special. And yes, I hate buzzword and overused business jargon. But I make it easy to use these ridiculous terms AND still be human. See? Totally not scary.

Unique Value Proposition = how do you show your value in 5 seconds or less.

Listen to this week’s podcast to learn why I think fairies die every time someone uses the word ‘synergy,’ why shwords matter, and how I’ve come up with MY value proposition for October’s SPEAK With Confidence Accelerator. (you’ll wanna sign up – promise.)

Read The Value of Your Proposition to get examples and an in-depth breakdown of value props and other industry jargon. I’ve even added a step-by-step breakdown on how to not suck at sharing your unique value proposition.

After you find your unique value proposition, let us know what makes you stand out in your industry in the Kickass Humans Club.

Production by Javy Espejo.


 

Find out more: http://brandventurespodcast.com  

Subscribe on SoundCloud: https://soundcloud.com/brandventures

Kickass Humans Club: http://kickasshumansclub.com