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What Are YOUR Core Values?

“Break down barriers & create opportunities.”

– Alison McNeil

If I asked everyone at your office your core values, could they recite them? Do you have them for yourself? Do you know what core values are? Core Values are the foundation of every brand – personal brands & business brands. When you create them effectively, you and your whole team can use them to filter every decision they need to make.

A year ago Alison McNeil, arts and culture advocate and head of MCEArts, was looking for podcasts that filled her soul and she stumbled upon my journey on Adventures in Branding. This year, she’s a guest of the podcast! Alison & I dive deep into how core values drive her life AND her business. We even get a chance to talk about the power of having words to name your experiences & what it looks like to be breaking down barriers in the arts.

“You need to know who you are: the good, the bad, and the in between.”


Watch Alison share her core values and how they help her succeed:

Listen in as the extroverted introvert and kickass creative entrepreneur teaches us what she looks for in every human interaction and how she organizes her work – creating roadmaps and removing roadblocks – to make arts and culture accessible to all.

Listen to get the whole conversation here:

In Memory

This episode is dedicated to the bright memory of Doris McNeil, Alison’s mom, who went to heaven to be an angel shortly after this episode was recorded. She will be remembered forever.


To moms everywhere:

“She’s the exclamation mark in the happiest sentence that I could ever possibly write.” – Michael Faudet




Join the Kickass Humans Club

In her words: Alison is compassionate, curious, transparent, aware, and reflective.

Instagram: @MCEArts

Twitter: @MCEArts

Facebook: McNeil Creative Enterprises


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