“Data is the shield against resistance.” – Dan Russell
Dan & me talk about why it’s important to have a scientific mind around business, careers, marketing, and public speaking. Dan Russell is one of those rare marketing people who believes that data is at the center of any good campaign. He has built his agency, Vivid Labs, around a testing model and makes sure his clients can see why things are working. His big brains allow him to think outside the box on a daily basis and set new standards for how marketing should be done.