“Melanie, I think I know you from middle school… yeah, you're the girl that stood up for me when I was being called bad names, invited only "true friends" to your birthday party, and that could have but possibly chose not to run for student council because your life campaign speaks for itself: "just-be-friendly to everybody” - and people followed you. That's who you are to me.”

- Janine E. Payne

Who is Melanie Spring?
I’m Melanie Spring and my personal brand is Approachable Badass.
The girl who became your best friend within the first 5 minutes of meeting you.
The smile you responded to with your own inner glow.
The badass who tipped you off the edge of the cliff you were scared of jumping off.
The big personality who entered a room in a big way while making sure you’re comfortable.
The tough chick who cares more about how you show up than you do.
The adventurer who does epic shit on the regular.
The brand strategist who boldly pushes past your boundaries.
The facilitator who pulls out her inner 2nd grade teacher if things get off track.
The get-shit-done warrior who makes sure you walk away with what you need.
The woman who knows her superpowers and uses them for good.

Our paths to purpose are never linear. Starting with a degree in the thing I loved most in college, Organizational Communications, mine has been a windy one that only looks like it makes sense now that I look back from this vantage point. I stepped into sales, marketing and HR roles learning the in’s and out’s of Corporate America and entrepreneurship. I worked my tail off for other people for years so I could watch the failures and successes and apply them to my own entrepreneurial journey. And I found I’m a pretty terrible employee - headstrong, hardworking, and doing it my own way. “Because we’ve always done it this way” frustrated me more than most.

When the market turned in 2009, I started Sisarina. As a marketing agency creating business brands, websites, and marketing, I built a quirky crew that worked with remarkable companies to build their brands from the inside out. We hosted 100 events in our first 5 years, facilitated workshops, and built the Define Your Brand workshop from scratch. We made sure a brand could stand on its own in its marketing, branding, and website.

By 2017, I took my own advice and made a flying leap into the one part of my business that made my heart sing - teaching humans and businesses to rock their purpose. It’s my job to push you further in your branding so you can find what it is that makes your own heart sing - and talk about it in a way that other people will be able to relay that same message.


Branding is what I do best.
Confidence is what every brand needs to stand in its purpose.

Branded Confidence is the platform that gives you the tools to define your brand, find your voice, and create your message.

Confidence is determination, courage, poise, tenacity.
Confidence is fearlessness, nerve, grit, boldness.
Confidence is daring. Confidence is certain.

When your brand is confident, you walk into every room with poise, tenacity and a fearless grit. You know who you are, what you stand for, and how to talk about it - personally and professionally.

“It takes courage to grow up to be who you really are.” - ee cummings

Branded Confidence was built to give brands - the personal ones AND the business ones - the courage to be what they were made to be. To find their purpose, understand the core of who they are, and make sure they attract the humans and clients they deserve.

“You are the average of the 5 people you spend the most time with.” - Jim Rohn

I know this is true - which is why I only work with kickass humans. You have to want to push your limits, find your purpose, and know who you are to hang out here. I even started a club (Kickass Humans Club) for all of you where you can rock your brands even harder. Jump in, ask a question, tell us what you’re up to and why you love your life, business, and friends.

The Urban Dictionary defines Kickass Human as “a person who does epic shit, lives life to the fullest and knows who they are. Doesn’t apologize for being true to himself. Knows her purpose.” OK, I wrote that. But it’s true! Are you someone who identifies with that? Then you can sit with us.

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