Brand Muse

To Bold Visionaries

© 2025 Melanie Spring - All Rights Reserved

Brand Muse

To Bold Visionaries

© 2025 Melanie Spring - All Rights Reserved
© 2025 Melanie Spring - All Rights Reserved

Let's explore

Let's explore

Let's explore

The Embodiment

The Embodiment

8-Month Private Guidance Program

Step fully onto the stage of your dreams

Step fully onto the stage of your dreams

Step fully onto the stage of your dreams

This is what Elizabeth Gilbert calls Big Magic: you listening to the whispers of your intuition, the Universe, and your calling to find what lights you up and feels way too easy to be work. This private journey starts off with a kickoff goals call to set the intention and open the sacred space for our work together. Then we move into a retreat in a city that suits you with activities that will get you out of your everyday routine while supporting your imagination and creativity. 

We'll work together in a one-on-one mentorship capacity to provide you with in-depth support, personalized in-person experiences, and brand soul work that doesn’t just amplify your message—it rebuilds your relationship with your voice.

We can launch your new adventure, the next version of your personal brand, or your TEDtalk/keynote. Whatever it is, it will be fully yours. 

Step Into The Unknown With Ease

For the duration of our time together, I will serve as your partner and confidante covering the following types of work:

  • Personal brand + entrepreneurship strategy

  • Speaker training & speech crafting

  • Developing & launching new offerings

  • Personal & business brand launches

  • Website & book content review & feedback

  • Marketing strategy & sales process build-out

  • Shifting limiting beliefs & patterns

  • Structuring a workflow & schedule that truly fits you

Ready to step into what’s next? Let’s make it happen. Fill out the form below to kick things off!

Why does this exist?

Every one of us has an ideal path.

  • Once you meet Melanie, you look at your world and yourself differently. Each time I sit with Melanie, I am inspired to want to change. Melanie is a powerful leader, but she’s even more a powerful transformer of people.

    Julie Brakenbury

    Director at Visit Raleigh

  • “Melanie was an absolute gem to work with”

    Abby Trauth

    LA Credit Union League

  • Wow, did she knock it out of the park!

    Lorraine Holcomb

    NJ Conference For Women

  • It was the best presentation of the entire conference!

    Megan

    Simpleview

  • Everybody needs a “little bit of Melanie” in your talk! She eloquently and masterfully brought out the richness of the audience together to teach each other about each other.

    Tuna Kullman

    Board Director at AZYP

  • Absolutely amazing! Thank you all for creating something I could have never created for myself.

    Sandy Lutton

  • I left an upleveled person and that's a good thing!

    Tara Perrin

  • When are we doing this again?

    Larisa Lutes

  • Hot damn. So much fun. THIS is the community. The collaboration, the vibration and the impact I "want" to make. And I'm already doing it

    AdaPia d'Errico

  • What an amazing to have deep, meaningful growth both internally and within a supportive community.

    Larisa Lutes

  • Melanie is a force. She connects with the audience & comes alive on stage.

    Kristin Struttman

    VP Strategic Partnerships at Trace3

  • Melanie built an incredible experience beyond words. I was fun, raw, challenging, and truly magical. Thank you so much!

    Kristina Sawyer

  • Once you meet Melanie, you look at your world and yourself differently. Each time I sit with Melanie, I am inspired to want to change. Melanie is a powerful leader, but she’s even more a powerful transformer of people.

    Julie Brakenbury

    Director at Visit Raleigh

  • “Melanie was an absolute gem to work with”

    Abby Trauth

    LA Credit Union League

  • Wow, did she knock it out of the park!

    Lorraine Holcomb

    NJ Conference For Women

  • It was the best presentation of the entire conference!

    Megan

    Simpleview

  • Everybody needs a “little bit of Melanie” in your talk! She eloquently and masterfully brought out the richness of the audience together to teach each other about each other.

    Tuna Kullman

    Board Director at AZYP

  • Absolutely amazing! Thank you all for creating something I could have never created for myself.

    Sandy Lutton

  • I left an upleveled person and that's a good thing!

    Tara Perrin

  • When are we doing this again?

    Larisa Lutes

  • Hot damn. So much fun. THIS is the community. The collaboration, the vibration and the impact I "want" to make. And I'm already doing it

    AdaPia d'Errico

  • What an amazing to have deep, meaningful growth both internally and within a supportive community.

    Larisa Lutes

  • Melanie is a force. She connects with the audience & comes alive on stage.

    Kristin Struttman

    VP Strategic Partnerships at Trace3

  • Melanie built an incredible experience beyond words. I was fun, raw, challenging, and truly magical. Thank you so much!

    Kristina Sawyer

  • Once you meet Melanie, you look at your world and yourself differently. Each time I sit with Melanie, I am inspired to want to change. Melanie is a powerful leader, but she’s even more a powerful transformer of people.

    Julie Brakenbury

    Director at Visit Raleigh

  • “Melanie was an absolute gem to work with”

    Abby Trauth

    LA Credit Union League

  • Wow, did she knock it out of the park!

    Lorraine Holcomb

    NJ Conference For Women

  • It was the best presentation of the entire conference!

    Megan

    Simpleview

  • Everybody needs a “little bit of Melanie” in your talk! She eloquently and masterfully brought out the richness of the audience together to teach each other about each other.

    Tuna Kullman

    Board Director at AZYP

  • Absolutely amazing! Thank you all for creating something I could have never created for myself.

    Sandy Lutton

  • I left an upleveled person and that's a good thing!

    Tara Perrin

  • When are we doing this again?

    Larisa Lutes

  • Hot damn. So much fun. THIS is the community. The collaboration, the vibration and the impact I "want" to make. And I'm already doing it

    AdaPia d'Errico

  • What an amazing to have deep, meaningful growth both internally and within a supportive community.

    Larisa Lutes

  • Melanie is a force. She connects with the audience & comes alive on stage.

    Kristin Struttman

    VP Strategic Partnerships at Trace3

  • Melanie built an incredible experience beyond words. I was fun, raw, challenging, and truly magical. Thank you so much!

    Kristina Sawyer

The Catalyst For Your Next Big Move

Brand strategist by trade.
Entrepreneur by birth.

International keynote speaker by training.
C-Suite bestie by appointment.
Business mentor by experience.

I’m not just a strategist—I’m a life-long entrepreneur with generations of business-building in her DNA. I’m the idea catalyst high-achievers turn to when they need to reclaim their spark, realign with their purpose, and create a life and business that truly fits.

With 24 years of experience, I have mastered the art of:

  • Walking alongside powerful creators

  • Creating brands and pursuing ideas from scratch

  • Creating and launching brands big & small

  • Sitting patiently with high-achieving individuals

  • Crafting programs and offerings from brilliant minds

  • Catalyzing growth and inspiring confidence

The Elite Leader's Secret Weapon

Often called a Fairy Guidemother, I am the perfect blend of brand strategist, business coach, life coach, and your favorite therapist—helping leaders navigate their next big leap with clarity and confidence.

I have worked with:

  • CEOs preparing to sell their business—but not ready to retire

  • C-Suite executives who want to own their story and take the stage

  • Life-long entrepreneurs pivoting into something completely new

  • Business owners evolving with the times and redefining success

  • Stay-at-home parents scaling their side hustle into a full-time business

  • Retired Fortune 500 CEOs re-entering the paid mentorship space

  • A Real estate mogul launching their second act in a whole new industry

  • Retired federal employees turning decades of experience into impact

  • Entrepreneurs who have exited, picked up a new trade, and are ready to launch in a big way

Whether you’re expanding, evolving, or starting fresh, I will help you clarify your vision, build your brand, and step fully into what’s next—with confidence, purpose, and a little magic.

👉 Ready to make your next move? Let’s talk.

  • You're truly the best. When you have room I would love to be in your friend circle. I think you are so positive and fun. I speak highly about you to everyone I can.

    Christie Chamberlain

    Asset Mgr, FD Stonewater

  • You really helped me improve my self-confidence and really own who I am!

    Connor Hilsenbeck

  • Once you meet Melanie, you look at your world and yourself differently.

    Julie Brakenbury

    Director of Services, Visit Raleigh

  • Thanks for being unapologetically you - you inspire me and so many others

    Kelsey LaVaque

  • “Melanie & her amazing team were very thoughtful and deliberate with every aspect of the planning. This experience is definitely in my Top 5 Most Amazing Moments of my life!!!”

    Ryan Owens

    VP at Synchrony

  • There's nothing like being "gotten" and exposed by a group of caring people in a meeting, relaxing environment

    Kelli Richards

  • I'm not alone in my journey and what I had to process and let go everyone has it. I am so empowered and I take away a new found confidence, new fire, and beautiful friendships.

    Kristina Sawyer

  • Melanie meets you where you are and works with you in the way that you need in order to bring your story out. I am very, very thankful for her.

    Susan Berry

  • Having the opportunity to discover myself amongst such a diverse accomplished group was worth the effort and expense of gifting myself this experience.

    Lexi Tucker

  • The most magical brew of leadership, authentic living, profound and earnest work, all within an incredibly luxurious framework. Melanie and her team truly embody the work they are doing with folks and that’s the subtle power punch!

    Claudia Cauterucci

  • It completely changed my path. These experiences not only restored me to my true self, my true voice, but gave me confidence in how to distill the information down and share it effectively and with style.

    Becca Whittaker

  • As the videographer for the event, it was impossible to hide behind the camera. Melanie and the people she brought together embraced my presence just as much as their own. I entered this workshop as a gig to execute and left feeling like I grew as a workshop participant.

    Tegan Keller

  • Thanks for bringing your energy and positivity to WISF. So many helpful take aways. I loved seeing all the positive feedback on the chat! It was a fantastic event!

    Kimberly Lindgraf

    SIA Women In Security Forum

  • "The event was thoughtfully planned and exceptionally executed. The experience included a fantastic venue, healthy food, custom coaching and tips and practice to help you rock whatever stage in your most confident version of you!"

    Rachel Downey

    Founder of Guide Studio

  • You're truly the best. When you have room I would love to be in your friend circle. I think you are so positive and fun. I speak highly about you to everyone I can.

    Christie Chamberlain

    Asset Mgr, FD Stonewater

  • You really helped me improve my self-confidence and really own who I am!

    Connor Hilsenbeck

  • Once you meet Melanie, you look at your world and yourself differently.

    Julie Brakenbury

    Director of Services, Visit Raleigh

  • Thanks for being unapologetically you - you inspire me and so many others

    Kelsey LaVaque

  • “Melanie & her amazing team were very thoughtful and deliberate with every aspect of the planning. This experience is definitely in my Top 5 Most Amazing Moments of my life!!!”

    Ryan Owens

    VP at Synchrony

  • There's nothing like being "gotten" and exposed by a group of caring people in a meeting, relaxing environment

    Kelli Richards

  • I'm not alone in my journey and what I had to process and let go everyone has it. I am so empowered and I take away a new found confidence, new fire, and beautiful friendships.

    Kristina Sawyer

  • Melanie meets you where you are and works with you in the way that you need in order to bring your story out. I am very, very thankful for her.

    Susan Berry

  • Having the opportunity to discover myself amongst such a diverse accomplished group was worth the effort and expense of gifting myself this experience.

    Lexi Tucker

  • The most magical brew of leadership, authentic living, profound and earnest work, all within an incredibly luxurious framework. Melanie and her team truly embody the work they are doing with folks and that’s the subtle power punch!

    Claudia Cauterucci

  • It completely changed my path. These experiences not only restored me to my true self, my true voice, but gave me confidence in how to distill the information down and share it effectively and with style.

    Becca Whittaker

  • As the videographer for the event, it was impossible to hide behind the camera. Melanie and the people she brought together embraced my presence just as much as their own. I entered this workshop as a gig to execute and left feeling like I grew as a workshop participant.

    Tegan Keller

  • Thanks for bringing your energy and positivity to WISF. So many helpful take aways. I loved seeing all the positive feedback on the chat! It was a fantastic event!

    Kimberly Lindgraf

    SIA Women In Security Forum

  • "The event was thoughtfully planned and exceptionally executed. The experience included a fantastic venue, healthy food, custom coaching and tips and practice to help you rock whatever stage in your most confident version of you!"

    Rachel Downey

    Founder of Guide Studio

  • You're truly the best. When you have room I would love to be in your friend circle. I think you are so positive and fun. I speak highly about you to everyone I can.

    Christie Chamberlain

    Asset Mgr, FD Stonewater

  • You really helped me improve my self-confidence and really own who I am!

    Connor Hilsenbeck

  • Once you meet Melanie, you look at your world and yourself differently.

    Julie Brakenbury

    Director of Services, Visit Raleigh

  • Thanks for being unapologetically you - you inspire me and so many others

    Kelsey LaVaque

  • “Melanie & her amazing team were very thoughtful and deliberate with every aspect of the planning. This experience is definitely in my Top 5 Most Amazing Moments of my life!!!”

    Ryan Owens

    VP at Synchrony

  • There's nothing like being "gotten" and exposed by a group of caring people in a meeting, relaxing environment

    Kelli Richards

  • I'm not alone in my journey and what I had to process and let go everyone has it. I am so empowered and I take away a new found confidence, new fire, and beautiful friendships.

    Kristina Sawyer

  • Melanie meets you where you are and works with you in the way that you need in order to bring your story out. I am very, very thankful for her.

    Susan Berry

  • Having the opportunity to discover myself amongst such a diverse accomplished group was worth the effort and expense of gifting myself this experience.

    Lexi Tucker

  • The most magical brew of leadership, authentic living, profound and earnest work, all within an incredibly luxurious framework. Melanie and her team truly embody the work they are doing with folks and that’s the subtle power punch!

    Claudia Cauterucci

  • It completely changed my path. These experiences not only restored me to my true self, my true voice, but gave me confidence in how to distill the information down and share it effectively and with style.

    Becca Whittaker

  • As the videographer for the event, it was impossible to hide behind the camera. Melanie and the people she brought together embraced my presence just as much as their own. I entered this workshop as a gig to execute and left feeling like I grew as a workshop participant.

    Tegan Keller

  • Thanks for bringing your energy and positivity to WISF. So many helpful take aways. I loved seeing all the positive feedback on the chat! It was a fantastic event!

    Kimberly Lindgraf

    SIA Women In Security Forum

  • "The event was thoughtfully planned and exceptionally executed. The experience included a fantastic venue, healthy food, custom coaching and tips and practice to help you rock whatever stage in your most confident version of you!"

    Rachel Downey

    Founder of Guide Studio

Who's this right for?

The Embodiment is designed for people who are tired of waiting to live an authentic life. It's for executives, entrepreneurs, and exceptional leaders who are willing to ask the tough questions whose answers hold the key to an extraordinary life. Most importantly, it's for people who are unwilling to settle for the status quo or for what others determined was important for them. The Embodiment is designed to help you look in the mirror, restructure your priorities, and emerge with renewed passion for how you're spending your time and energy.

Where it's happening

The Embodiment takes place over the course of eight months. During that time, we'll communicate over email, WhatsApp, and Zoom. You'll also receive one in-person VIP retreat which will be held at a location of both our choosing, depending on seasonality and your own preferences.

Interested in learning more?

Book a Connection Call

Leave your details below and I’ll be in touch shortly to schedule a call where we can get to know each other.

Interested in learning more?

Book a Connection Call

Leave your details below and I’ll be in touch shortly to schedule a call where we can get to know each other.

Interested in learning more?

Book a Connection Call

Leave your details below and I’ll be in touch shortly to schedule a call where we can get to know each other.