HOW TO: Make Sniff-Test Worthy Copy

Published November 7, 2018

November 7, 2018

Written By Melanie Spring

“Life is too short to not make an impact in the world.”

– Jon Cook

Jon Cook is so good at connecting people that I found him because every time I asked for people who were connected in Denver, every person sent me to Jon. He is a wonderful human filled with loads of information about effective copy for your business. For this episode, we’re about to enjoy a stay-at-home double-date while sipping rosé at 4pm on a Wednesday talking all things branded copy.

Jon is a content writer extraordinaire who understands brand voice better than most. He builds trust for his clients by learning how to be them. John and his team at Keynote Content work with thought leaders and speakers to create branded copy & content creator that writes copy that passes “The Sniff Test.” (See – NOW you know why I like this guy.)

“the sniff test”: /snif/·/test/noun: An observation we all make when we come across a website, post or content that clearly doesn’t have a brand’s voice.

“If you’re obsessed with being great at your craft, everything else will take care of itself.” – Jon Cook

This episode is filled with nuggets of wisdom for authentic and effective copywriting. If you have to write emails, blogs or social media posts for your business or just looking to get into professional copywriting for other businesses – you definitely won’t want to miss this.

Listen to the podcast here:

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